Hi! Welcome to my homepage. I’m Binglin Wu (吴秉霖), a Master’s student at Dalian University of Technology. My research focuses on auto-bidding algorithms for online advertising and the application of LLM, and I am supervised by Prof. Xianneng Li. I previously worked as a research intern in the advertising department of Alibaba International Digital Commerce Group, focusing primarily on generative auto-bidding algorithms. I have published 3 papers at the top international AI conferences such as WWW and CIKM. I have won awards in several competitions, including the WWW competition and CCL-Eval, etc.
🔥 News
- 2026.08: 📑 Our paper PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding was accepted by CIKM 2026 Full Research Track (Oral), with the first author Binglin Wu. This work was completed during his internship at Alibaba.
- 2025.09: 💼 I started as a research intern at Alibaba, focusing on generative auto-bidding algorithms.
- 2025.07: 📑 Our paper Prompt-Driven Large Language Model Merge for Fine-Grained Chinese Hate Speech Detection was accepted by CCL 25 Competition Track, with the co-first author Binglin Wu and Jiaxiu Zou.
- 2025.05: 🏅 Our BMI@DLUT win the third prize at CCL-Eval Task 10: Fine-grained Chinese Hate Recognition Evaluation, with Jiaxiu Zou, and supervised by Prof. Xianneng Li [Link]
- 2025.03: 📑 Our paper CuSMer: Multimodal Intent Recognition in Customer Service via Data Augment and LLM Merge was accepted by WWW 25 Competition Track, with the co-first author Zhipeng Li, Binglin Wu and Yingyi Zhang.
- 2025.01: 🏅 Our scale@DLUT win the bronze medal at WWW competition: Multimodal Dialogue System Intent Recognition Challenge, with Zhipeng Li and Yingyi Zhang, and supervised by Prof. Xianneng Li [Link]
📝 Publications

PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding
Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, and Xiaoyi Zeng
The 35th ACM International Conference on Information and Knowledge Management (CIKM’26), CCF-B, Oral

CuSMer: Multimodal Intent Recognition in Customer Service via Data Augment and LLM Merge
Zhipeng Li✦, Binglin Wu✦, Yingyi Zhang✦, Xianneng Li, Kai Li, and Weizhi Chen
The ACM Web Conference 2025 (WWW’25), CCF-A

Prompt-Driven Large Language Model Merge for Fine-Grained Chinese Hate Speech Detection
Binglin Wu✦, Jiaxiu Zou✦, and Xianneng Li
The 24th China National Conference on Computational Linguistics (CCL’25)
📝 Works on Arxiv

Binglin Wu, Chuan Yue, Yingyi Zhang, Xianneng Li, Ruyue Deng, Weiru Zhang, and Xiaoyi Zeng
Preprint (Arxiv), 2026.

Binglin Wu, Yingyi Zhang, and Xianneng Li
Preprint (Arxiv), 2025.

Binglin Wu and Xianneng Li
Preprint (Arxiv), 2025.
🎖 Honors and Awards
- 2025.05 Third prize at CCL-Eval Task 10: Fine-grained Chinese Hate Recognition Evaluation
- 2025.01 Bronze medal at WWW competition: Multimodal Dialogue System Intent Recognition Challenge
- 2023.08 Third Prize in the National Procuratorial Organs Big Data Legal Supervision Model Competition
- 2022.09 Dalian University of Technology’s Outstanding Students
📖 Educations
- 2024.09 - 2027.06 (now),
Master of Management Science and Engineering, Dalian University of Technology, Dalian.
- 2020.09 - 2024.06,
Bachelor of Information Management and Information Systems, Dalian University of Technology, Dalian.
- 2017.09 - 2020.07, Zhuanghe Senior High School, Dalian.
💻 Internships
- 2025.09 - now, Alibaba International Digital Commerce Group
, Hangzhou.
- 2022.10 - 2023.08, Dalian Municipal People’s Procuratorate, Dalian.
🤝 Service
- 2027, Program Committee, AAAI 2027.
- 2026, Program Committee, AAAI 2026.