Hi! Welcome to my homepage. I’m Binglin Wu (吴秉霖), a Master’s student at Dalian University of Technology. My research focuses on auto-bidding algorithms for online advertising and the application of LLM, and I am supervised by Prof. Xianneng Li. I previously worked as a research intern in the advertising department of Alibaba International Digital Commerce Group, focusing primarily on generative auto-bidding algorithms. I have published 3 papers at the top international AI conferences such as WWW and CIKM. I have won awards in several competitions, including the WWW competition and CCL-Eval, etc.

🔥 News

📝 Publications

CIKM 2026
Auto-bidding

PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding

Binglin Wu, Yingyi Zhang, Xianneng Li, Ruyue Deng, Chuan Yue, Weiru Zhang, and Xiaoyi Zeng

The 35th ACM International Conference on Information and Knowledge Management (CIKM’26), CCF-B, Oral

WWW 2025
CuSMer

CuSMer: Multimodal Intent Recognition in Customer Service via Data Augment and LLM Merge

Zhipeng Li, Binglin Wu, Yingyi Zhang, Xianneng Li, Kai Li, and Weizhi Chen

The ACM Web Conference 2025 (WWW’25), CCF-A

CCL 2025
CCL Hate Speech

Prompt-Driven Large Language Model Merge for Fine-Grained Chinese Hate Speech Detection

Binglin Wu, Jiaxiu Zou, and Xianneng Li

The 24th China National Conference on Computational Linguistics (CCL’25)

📝 Works on Arxiv

Arxiv
Auto-bidding

Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness

Binglin Wu, Chuan Yue, Yingyi Zhang, Xianneng Li, Ruyue Deng, Weiru Zhang, and Xiaoyi Zeng

Preprint (Arxiv), 2026.

🎖 Honors and Awards

  • 2025.05 Third prize at CCL-Eval Task 10: Fine-grained Chinese Hate Recognition Evaluation
  • 2025.01 Bronze medal at WWW competition: Multimodal Dialogue System Intent Recognition Challenge
  • 2023.08 Third Prize in the National Procuratorial Organs Big Data Legal Supervision Model Competition
  • 2022.09 Dalian University of Technology’s Outstanding Students

📖 Educations

  • 2024.09 - 2027.06 (now), Master of Management Science and Engineering, Dalian University of Technology, Dalian.
  • 2020.09 - 2024.06, Bachelor of Information Management and Information Systems, Dalian University of Technology, Dalian.
  • 2017.09 - 2020.07, Zhuanghe Senior High School, Dalian.

💻 Internships

🤝 Service

  • 2027, Program Committee, AAAI 2027.
  • 2026, Program Committee, AAAI 2026.